Analysis of Factors Affecting the Entrepreneurial Interest of Students in the Entrepreneurship Study Program at ITEKES Permata Ilmu Maros
Keywords:
Entrepreneurship Education, Entrepreneurial Motivation, Digital Media, Entrepreneurial InterestAbstract
Student interest in entrepreneurship is one of the important aspects capable of creating jobs and driving economic growth. However, not all students have a high interest in entrepreneurship. Therefore, this study was conducted to analyze the influence of entrepreneurship education, entrepreneurial motivation, and the use of digital media on students' entrepreneurial interest. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 30 students determined based on the Slovin formula. Data analysis was carried out using multiple linear regression to examine the effect of each variable on entrepreneurial interest.
The results of the study show that entrepreneurship education, entrepreneurial motivation, and the use of digital media have a positive and significant effect on students' entrepreneurial interests. Entrepreneurship education has a regression coefficient of 0.291 with a significance value of 0.009, entrepreneurial motivation has a regression coefficient of 0.438 with a significance value of 0.001, while the use of digital media has a regression coefficient of 0.276 with a significance value of 0.020. These results show that entrepreneurial motivation is the variable that has the most dominant influence on Simultaneously, the three variables were able to explain 64.7% of the variation in students' entrepreneurial interests. Research findings indicate that improving the quality of entrepreneurship education, strengthening entrepreneurial motivation, and optimizing the use of digital media can increase the entrepreneurial interest of students in the Entrepreneurship Study Program at ITEKES Permata Ilmu Maros. Therefore, higher education institutions need to develop more innovative and digitally-based entrepreneurship learning and mentoring programs
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